Key Art Campaign Direction:
Rearview (Tease Art):
We extended the established visual language from Season 01 with a forward-moving tease that shows Charlie in her rearview mirror, hinting she’s being followed. The piece reinforces her constant motion and the paranoia-driven tension at the heart of the series. 

Grid (Hero Art):
A bold, pop-art–inspired composition that spotlights our lineup of guest stars, using graphic impact and strong color to create an energetic, highly visible ensemble moment.

Hood (Tertiary Art):
A more intimate, unit-driven portrait that leans cinematic and grounded in tone. Designed primarily for smaller digital placements, the piece captures a candid moment with a filmic sensibility while maintaining strong character presence.

Stunt Billboard Creative Direction:
We took a less-is-more approach, opening with a run of guest star clips before hard-cutting to bold yellow and black graphics for maximum impact. The flood of yellow across Times Square created an unmistakable, can’t-miss moment. Even with the graphic punch, the board kept a premium feel, carrying that sharp, Rian Johnson–style edge.

Creative Director: Cynthia Lau
Art Director: Adam Manfredi
Photographer: Emily Shur
Agency: Rhubarb, P+A