Key Art Creative Direction:
With two globally recognizable leads, Emilia Clarke and Haley Lu Richardson, the challenge wasn’t visibility, it was dimensionality. How do you showcase star power without reducing the show to a two-hander? How do you signal spy craft, tension, period authenticity, and humor without tonal confusion? We determined early that one image could not hold all of that. Instead, we built a three-part static system, each piece strategically designed to communicate something specific, while living within one cohesive visual world.

OVER THE SHOULDER a high-stakes espionage thriller at first glance. The composition creates tension through perspective. We leaned into Russian environmental clues and graphic and pop-inflected color blocking.  The goal was broad appeal, a visual that reads immediately as prestige spy drama, targeting both male and female audiences while maintaining cultural specificity.

BURNING NOTE, this piece introduced attitude ant tone. By pushing more expressive performances from our leads, we allowed comedy and drama to coexist in a single frame. The burning note functions as both narrative device and metaphor secrets destroyed, stakes rising, and the chemistry between Clarke and Richardson adds levity.

TAPE RECORDER (DOOH Stand Out), our boldest and most distinctive execution. Rather than centering talent, we centered iconography. The analog tape recorder became a character, a visual shorthand for spy craft, secrecy, and 70s nostalgia. Its playful design language signaled the show’s wit while remaining rooted in espionage. The piece truly came alive in DOOH, where animation allowed the reels to spin, transforming static nostalgia into kinetic storytelling. It delivered immediate read from distance and strong memorability in high-traffic environments.

Creative Director: Cynthia Lau
Art Director: Adam Manfredi
Photographer: Todd Antony
Agency: Rhubarb, Art Machine